防艾滋病公益广告："Do you choose it?"

TR



艾滋病的医学全名为“获得性免疫缺陷综合征” (Acquired Immune Deficiency Syndrome -- AIDS) ，是人体感染了人类免疫缺陷病毒（HIV，又称艾滋病病毒）所导致的传染病。通俗地讲，艾滋病就是人体的免疫系统被艾滋病病毒破坏，使人体对威胁生命的各种病原体丧失了抵抗能力，从而发生多种感染或肿瘤，最后导致死亡的一种严重传染病。这里有详细说明... ...





This campaign is from last year and it's from Ireland.

"Do you choose it?" is a joint sexual health campaign between Dublin AIDS Alliance and Red Ribbon Project Limerick, which aims to enable safer sexual negotiation among 18 to 35 year olds. This initiative poses questions to promote dialogue and increase awareness of HIV and other Sexually Transmitted Infections.

The campaign contains a tv-spot, posters, flyers, beer mats, post cards, the website doyouchooseit.com and much more.

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