2006嘎纳广告节平面类――铜奖：VOLKSWAGEN

TR

文案是：Why take unnecessary risks at work?   
为什么要让“工作”有那么多不必要的危险？

强调ABS、安全气囊等安全保护已成为VOLKSWAGEN CADDY的标准配置 ，与去年获奖的“危险不再来自地面”异曲同工。







Type Of Advertisement: Newspaper and Magazine
Category: Other Vehicles, Auto Products & Services
Title: AQUARIUM
Advertiser: VOLKSWAGEN COMMERCIAL VEHICLES
Product or Service: SECURITY & SAFETY FEATURES
Entrant Company: DDB PARIS
Country: FRANCE
Advertising Agency: DDB PARIS
Country: FRANCE
Creative Director: Alexandre Herve/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Account Supervisor: Herve De Labriffe/Philippe Jourdain
Advertiser's Supervisor: Julie Regis/Boris Langlois
Other Credits: Art Buyer M. Rolland/Strategic Planner M. Corbusier