Asia Pacific Advertising Festival 2006 : IBM ThinkPad "Fingerprint Launch"

Context: Present IBM's most advanced Thinkpad security system to prospect in a way they will remember
Philosophy/Solution: Let prospects experience the idea behind the technology first hand.
Results: The IBM PCD website saw a substantial increase immediately. The client also received over 30 calls within a few days of the mailing, positively commenting about the DM piece and turning into solid leads
Title: "Fingerprint Launch"
Agency: OgilvyOne Beijing
City: Beijing
Advertiser: IBM
Brand Name: IBM
Product Name: ThinkPad
Business Sector: Computers, PDAs & Calculators
Country of Production: China
Type: Direct Mail
Awards: Asia Pacific Advertising Festival (AP AdFest), 2006 (Silver) for Flat Mail

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