WU KE XING 五颗星

1983Asia，五颗星，幼儿园设计，杨松耀，苏素，亚洲造，品牌推广，艺术指导，插画，深圳设计

文/1983ASIA

WuKeXing is a premium art formative education (publishing) house, which helps children to build a healthy-positive life by offering fully experiencing opportunities in their drawing books. Differentiate from the force-feed style art training centers on market today, WuKeXing exhales their creativity thinking based on kid’s real need.

“Studying is as fun as making friends” is the design inspiration for this program. Five lovely kids who play different personalities will feed into the five-pointed star as the brand element. In order to set up the whole branding experience to the audience, this visual concept is applying in stationary, daily-use, fashion wearing, space., ect.

五颗星是一家以绘本为工具通过对孩子进行全方位立体体验从而树立其健康积极的人生观，与良好的艺术修养的高等美术启蒙教育（出版）机构。设计希望区别于市面上填鸭式儿童兴趣班的形象定位，因此决定以“孩子”为核心进行发散性创想思维。

“学习就像交朋友那么有趣”是此次设计的宗旨；品牌形象以“星星”为元素，设计成五位性格各异，有趣可爱的小朋友。并将此套生动活泼的视觉延展到文具，日常用品，服装，空间......等，建立完整的品牌体验；让孩子在各种互动学习中成长。