阿迪达斯adidas Gigaride广告

                        代理:nonbox
                        简析:The work is intended to compliment a series of
                        television commercials developed by adidas national
                        agency that tout the Gigaride technology that promises
                        "Unstoppable Cushioning."
                        The work had to technical enough to appeal to running
                        enthusiasts, but also intesting enough to stop a younger
                        consumer looking for an everyday shoe.
                        nonbox had to work from an existing creative concept
                        showcased in a series of 30-second television
                        commericials. The commercials had the benefit of time to
                        tell their story whereas the nonbox design team was
                        limited to expressing the same message in one frame--be
                        it a poster, window banner or POS insert.