车咕噜Kagulu：车价快速估, 买卖不度估
文/Missa@TOPYS
二手车买卖时，卖主的内心是忐忑的，卖的少割肉，不过也没底气叫高价！因此一个客观评估二手车的服务，对于二手车主可谓一解心头大惑，买卖不再迷迷糊糊就范！
为了宣传其「中古车快速估价服务」，台湾车咕噜打造有史以来第一台即时估价卡车- Price Scanner，上街头和车主直接互动，为形形色色的车子一秒估出市场成交价格。如此神奇的「瞬间估价」，不仅带给车主乐趣与惊喜，也立即引起路上民众讨论与注目。
这支创新、充满科技感的创意广告，充分展现车咕噜的企业使命：运用「科技」改革中古车市场，希望从此让中古车买卖资讯更透明、消费者买卖中古车时更安心。（在日本、台湾，“中古”泛指“旧的““二手的”，“中古车”是指“二手车”、“旧车”的意思。）
广告一推出，即在Facebook快速地病毒扩散开来，在网友及媒体间皆大获好评，甚至获得国际媒体主动报导与邀访。Creativity 和 AdAge 并将此互动广告评为Top5 Best Brand Idea of the Week的Top1。
Agency: Brandsugar, PARTY
NY
Digital Production: PARTY NY
Creative Director: Masashi
Kawamura, Lilila Chen, Jamie Carreiro
Tech Director: Qanta Shimizu,
Jamie Carreiro
Art Director & Animator: Eiji
Muroichi
Copywriter: Lilila Chen, Shaun
Su, Tobey Chen
Producer: Jamie Nami Kim, Teng
Chao-Ming, Tobey Chen,
Account Manager: Lilila Chen
Film Director: Ou Che Lun
Producer: Anas Chao, Tseng Yu
Chun
Line Producer: Kevin Shi Sheng
Director of Photography: Kedy Yu
B Cam Operator: Bai Jie Li, Saint
Lin
C Cam Operator: Chiu Hsiao Chang
Camera Assistants: Chen Mu Rong,
Danny Wang, Chang Wei Ting, Sevenguns
Production Assistants: Hsieh Pei
Fen, Liu Shao En, Chang Ya Chun, Ouyang Lun, Chiu Yung Hsiang, Du Tsong Han,
Lee Tsung Hsuin
Sound Engineer: Chen Yung
Makeup Artist: Pearl Kwok
Casting: Claude Ku
Transportation: Liao San
Motorcade
Truck Rental: Moving Stage
Truck Operator: Jimmy Ge
LED Screen: Bilis
Sound Design: AMP Amsterdam
Editor: Ken Rosenberg (Cosmos
Street)
