大众:开车就好好开车,想什么小心思!

文/SCIASCIA@TOPYS

大众的驾驶员警示系统是个很神奇的系统,系统能分辨出司机注意力是否集中,在司机分神之前予以警示。

平面创意很传神,尤其是如花篇,真心会让人立马回神。

如花篇

瀑布篇

大白鲨篇

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Director: André Price
Copywriter: Christian Kroll
Art Director: Ralf Gertzen
Account Supervisor: Benedikt Lemsky, Martina Thalhammer
Art Buying: Garnet Lange
Producers: Katrin Redeker
Final Artwork: Holger Rohmig








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