也玩视觉错位，苹果新品发布会开幕视频
文/Aoi @TOPYS
小编没有熬夜刷9月9日苹果新品发布会，所以不知道大会开幕之前播放的这支官方视频有否曝光。视频以“Perspective 视角”为题，内容还是老生常谈的非同凡想（different）、改变（change）等等，但在表现手法上我们看到了突破（也是没办法的事，旧套路都被宜家玩坏了），运用了视觉错位设计，娓娓道来却又直指人心。
Here is to those who have always seen things differently
The ones who follow a vision,not a path
while others perceive first as valuable,
you value the first thing that actually matters
while others are distracted by the new,
you focus on the significance of a whole new take.
Even before you could see how change things,
you never doubted we would.
And then we did together.
Again and Again and Again.
Relentless Optimism
is what moves the world forward.
So, keep seeing things Differently
Keep trusting there is always Another Way, A Better Way. A Bigger Way
One that lifts up humanity.
Break down our barriers.
And heals the landscape.
You are the difference between the world as it was and the Better Place it will become
And
Different is the one thing about us that will always be the same.
原创译文：
致那些永远以非同凡想视角看待事物的人,
那些不甘于循规蹈矩，而一直追逐理想的人.
当其他人都以利益为先,
你却能时刻专注于重要的事物;
当其他人满眼为各种新鲜事物所占据,
你却能从各种新鲜现象中洞悉独特意义;
即便你早已察觉创造改变的方法，
你却依然相信团队一起努力的力量会更大，从未怀疑.
于是，我们并肩探索，不断尝试，力求改变,
一次又一次，一次又一次.
永葆乐观,
才能有力量推动世界前行.
所以，请一直保持以非同凡想视角看待一切事物,
永远相信，一定会有另一条道路（方法），另一条更好的道路（方法），更宽广（更具逼格）的道路 (方法)。
那些致力于——
弘扬人性，
破除障碍
修缮蓝图
的人
你们能够打破陈规，创造改变，将世界推向一个更美好的全新之境。
保持非同凡想，是我们唯一也是永远坚持不变的视角。
翻译：Vivian.P@dmunion.com
转载自数英网DIGITALING
延伸阅读：
几乎是毫无疑问地苹果的灵感来自哪里了——
