Yale防盗锁：就不让你进

文/Aoi @顶尖文案TOPYS

与一般锁具强调的“封锁”表现不同，Yale提供的是一种“开放”，只不过在概念上，“里面”仍然是“外面”。用一种镜面对称的表现告诉没钥匙的人：想进？没门。

No way in

Yale. The world's favourite lock

Advertising Agency: Grey Group Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Associate Creative Director: Phoecus Lee
Art Directors: Phoecus Lee, Tio Tit Seng
Copywriters: Low Pooi Yeng, Lee Weng Onn
Retouchers: Cy Chen, Mei Yin, Wai
Photographer: Kong Chi Siong / Studio 31
Producers: Caryn Chan, Jeanir Amir / Studio 31
Typographer: Tio Tit Seng
Art Buyer: Chew Ai Leng
Account Managers: Seng.t, Lee Chiang Shun
Published: March 2013