Jeep：世界任我行

文/ sciascia @顶尖文案topys

从陆地到海洋，从广袤草原到茫茫南极，想去哪里，一辆JEEP，随心驰骋。

巧妙的颠倒设计，长颈鹿立马变海狮，很神奇，道出JEEP卓越的越野性能、无处不达，“See whatever you want to see”的狂野霸气主张。

母鹿—海狮

大象—天鹅

长颈鹿—企鹅

See whatever you want to see.

Advertising Agency: Leo Burnett, Paris, France

Executive Creative Director : Xavier Beauregard

Art Directors: Jerome Gonfond, Remi Lascault,

Copywriter: Hadi Hassan-Helou

Illustrator: Jerome Gonfond