小松挖掘机：硬汉也能穿针，不捉急！

文/Aoi @顶尖文案TOPYS

让肌肉男穿针，确实有些强人所难。不过对兼具Power & precision力量及精确度的“硬汉”来说，就是小菜一碟了。这位硬汉就是日本小松挖掘机。

Advertising Agency: La Familia, Santiago, Chile
Executive Creative Director: Miguel Angel Barahona
Art Director: Victor Torres
Copywriter: Javier Latorre
Illustrator: Francisco Badilla
Additional credits: Marcelo Muñoz