论头盔的重要性：让意外摔倒变成华丽的空降

文/ sciascia @顶尖文案topys

这是泰国健康促进基金会劝导人们出门行驶请带上头盔的公益广告。当路途出现安全事故时，头盔便会像降落伞一般缓冲你头部的坠地时间和损伤，安全防护效果十分形象。还是一如既往的简洁、直中要害，又不少视觉冲击力。

“Land safe. Always wear a helmet.”

Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih