Metro捷运报：Bringing the world to you

文/Aoi @顶尖文案TOPYS

都市日报，一份跨国性的免费报章，由瑞典传媒集团Kinnevik创办，本名Metro，意为在捷运看的报纸。这系列广告的主张是Bringing the world to you.把世界带给你。身临其境了解国家大事，就好比等地铁时旁边坐的达赖喇嘛，在公园看报纸时英国女王骑车经过……

Bringing the world to you. Metro

Advertising Agency: Animal Farm, Amsterdam, The Netherlands

Creative Director: Arjen de Jong

Art Director: Gieri Cosson

Copywriter: Arjen de Jong

Photographer: Jaap Vliegenthart

Published: October 2013