Hortifruti：只选取水果中的“模范好人”

文/Aoi @顶尖文案TOPYS

扶老奶奶过马路、器官捐献、献血……水果岂会做这样的事？无非是要表达Hortifruti对水果的甄选相当高水准，不止要外貌合格，还要“心里美”。关于Hortifruti，TOPYS还发布过我们选用最考究、最新鲜的水果，从“爱自己”到“爱别人”，Hortifruti还真是一直在向着更高更深的层面挖掘呢。

“Only the good ones get in.”

Advertising Agency: MP, Espírito Santo, Brazil
Creative Directors: Mônica Debbané, Gustavo Mendonça
Art Director: Louis Debbané
Copywriter: Ezen Tavares
Illustrator: José Azevedo