防滑厨具，Bodum是一把“好手”！

文/Aoi @顶尖文案TOPYS

Bodum是丹麦一个时尚家居品牌，产品线包括咖啡壶、厨具等等。秉承创始人Peter Bodum的“Good design doesn't have to be expensive”（好设计不应该是昂贵的）设计理念，Bodum的产品始终遵守简单、有效的设计原则，并以其独特的设计见长。

以厨具为例。往常的刀、搅拌器等的把手都是采用突起的纹路来防滑，Bodum却摒弃这种设计，用硅树脂、凸点创造出安全、舒适的使用感受——防滑、亲切如握手。

因此，不难理解这系列平面中“手”的含义了吧？

类似创意：

Del Monte调味酱：嘛咪嘛咪哄，大厨显灵

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