大众超大油箱：海上生明月，原来是油箱...
文/ sciascia @顶尖文案topys
幽蓝的海平面深邃无垠，一轮明月盈盈生辉……如此优美怡人的景色照得大众Polo BlueMotion车主们春心荡漾。为啥呢？仔细一看，原来这是油箱的内部视角，而明月则是加油口。
“从未感觉油箱这么大。Polo BlueMotion，每百公里油耗仅3.3升。”用油箱的大反衬油耗的小，创意点赞，执行点赞。
A fuel
tank has never felt so big. The Polo BlueMotion. Only 3.3l/100km.
类似创意：
Agency:
Grabarz & Partner, Werbeagentur, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Christoph Breitbach, Christoph
Stricker, Timm Weber
Copywriter: Leander Schmalfuss
Graphic Artist: Barbara Dirscherl
Art Director: Jasmin Remmers
Account Supervisors: Reinhard Patzschke, Anna
Christiane Roth, Katja Fredriksen
Photographer: Tom Mennemann
