LG：想探听一切风吹草动，何须顺风耳

文/ sciascia @顶尖文案topys

噪音关乎生活质量，安静关乎生活隐私。

隔着一堵墙，儿子深夜才归、女朋友老爸的回家、baby的调皮捣蛋，一切风吹草动都能被清晰听见， LG空调运行时的低噪音可见一斑。

创意表现虽然用乐谱的形式表现出探听者听见屋外声音的窃喜，恰到好处暗合文案“Nothing is more useful than silence.”只不过取而代之的“乐符”却相当重口，这是要增加戏剧效果么？

更多：吵什么吵，低噪家电创意大比拼

AdvertisingAgency: Y&R, São Paulo, Brazil

Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Zombie Studio
Published: April 2013