耐克 "Just Do It"25周年纪念形象广告：Possibilities

文/Aoi @顶尖文案TOPYS

“If you can run a mile, run a race, run a marathon” 如果你能跑，就去跑一场比赛，跑一次马拉松。耐克"Just Do It"25周年TVC以这样一句话开篇。虽然是单纯为这句广告语做出的纪念形象广告，却不似往常的沉着大气，仅仅像是一位朋友在你耳畔的谆谆鼓励——既然有能力开始，就该将潜能发挥至极致。

25年不短，故这则片子自有它的重量——NBA 巨星 LeBron James，网球界女名将 Serena Williams，西班牙职业足球员 Gerard Pique，著名拳击选手 Andre Berto 以及美国影星 Chris Pine，一众国际巨星倾情出演，岂会不亮？

片子的结尾，詹姆斯将球传给了一位无名小卒，并说“祝你好运”。是的，一切皆有可能，谁说你没可能将这些巨星全部打败，成为新的明星呢？

全部旁白：

Listen, if you can run a mile, run a race.

You know what? Run a marathon.

Outrun a movie star.

If you can ride a bike,

ride that thing.

Ride a bull. Ride a tougher bull.

Let's watch this...

What kind of bull is that?

If you can move your hips,

if you can dance,

move your legs,

move your feet,

move the ball.

Is that Piqué? Score the goal.

Yeah, that is Piqué.

You like to fight?

Well pick on someone your own size.

Pick on someone twice your size.

Pick on him.

That's not good...

Oh, uh...

If you can play table tennis,

serve like that,

beat the champ,

beat her mentor.

C'mon you got this...

Beat Serena.

If you can beat your friend one-on-one,

beat him.

Steal it, take it.

Sorry, girls.

Now, take your talents to the streets.

Beat the street court legend.

That's good.

Beat that guy.

Hold on.

We've been waiting for this...

That was nice.

Good luck with that.