新加坡防自杀组织：自杀者的“言下之意”

文/Aoi @顶尖文案TOPYS

单看上图，I feel fantastic / Life is great / I'm fine.你会认为这是自杀者的留言吗？

真正的伤痛从不是显而易见的。自杀者或许给我们留下过信号，只是我们未能发现。

一喜一悲，简单地一个翻转，就戏剧化地揭示了自杀者迷惘、抑郁的心理状态。

你能读出他们真正想说的话吗？

从上到下依次：

I'm falling apart / I hate myself / Save me.

Advertising Agency: Publicis, Singapore

Worldwide Creative Director: Erik Vervroegen

Chief Creative Officer: Ajay Thrivikraman

Associate Creative Director: Kris Ng

Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho

Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng

Typographers: Jia Ying Goh, Kris Ng

Photographer: Sebastian Siah Shooting Gallery Asia

Digital Imaging: Issac Aloysius Goh

Producer: Michael Kan

Agency Producer: Lynn Cheng