本田摩托：别小看两个轮子的越野精神！

文/Aoi @顶尖文案TOPYS

如果不是车身少了一半，这就是一张普通的越野车广告。

两个轮子也能越野？说的是本田CRF 摩托。

为了让巴西人对这种新推出的越野摩托有更高的接受度，Y&R想出了这招“一分为二”。从而更直观的告诉他们：论安全性、可靠性甚至是越野精神，两轮都不输四轮。 "Off-road spirit on two wheels."在路上的精神，两轮也可以有。

“Off-road spirit on two wheels.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Alexandre Vilela (Xã)
Flavio CasarottiExecutive Creative Director Executive Creative Director
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Photographer: Shutterstock