HOPE Bra：针锋相对，超强聚拢

文/Aoi @顶尖文案TOPYS

HOPE牌Bra广告，意在突出产品超强聚拢功能。还是一贯的拿政治开涮，一左一右，布什、卡斯特罗等总统针锋相对，蹬鼻子上脸，穿bra的女人却是喜闻乐见：你们吵的越凶，我的胸越挺拔。

不过问题在于，Bra的客群多是年轻女性，她们对政治真的关心吗？画面冲击是有了，文案“Right and Left together” 却是平平。

Advertising Agency: Giovanni+Draftfcb, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Photographer: Rodrigo Ribeiro
Illustrator: Sattu
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisors: Renata Velloso, Renata Batalha
Advertiser's Supervisor: Sandra Chayo
Account Managers: Mauro Silveira, Marco Aymoré
Planner: Luciana Mussato
Image Retouch: Rodrigo Cortez