宜家家装服务：看似简单，实则不然

文/ sciascia @顶尖文案topys

宜家的平面一向如它产品的风格：从简。

凳子、柜子，一眼望去貌似组装完好，挺正常的。

细看，却是一张张视错觉图的障眼法。

看似简单的家具，组装起来可能真不像你想的那么简单，这时候可能就需要求助于宜家的家装服务了。表现地简约而不简单。

Advertising Agency: DDB Tribal, Hamburg, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Christoph Hildebrand, Sven Klohk
Creative Director: Djik Ouchiian
Copywriter: Jakob Eckstein
Art Director: Judith Müller
Illustrator: Thomas Bögle
Account Supervisor: Sönke Bruns, Marco Safavi-Hir
Advertiser’s Supervisor: Florian Thalheimer