MOLSON啤酒：我是加拿大人我骄傲

文/ sciascia @顶尖文案topys

加拿大啤酒MOLSON来到了欧洲，让人们了解并接受，无疑赠饮是最好的方式。

异国他乡，与别人一起分享家乡的美味是件很幸福的事。所以MOLSON一反入乡随俗的惯有做法，巧妙地将这种情感融入到赠饮活动。他们在欧洲各大城市安放了一台台只有用加拿大护照才能开启的啤酒箱。这样既突出了啤酒原产地，又强化了民族自豪感。加拿大人因能打开啤酒箱而自豪，其他国家人因能分享到免费的啤酒而喜悦。荣耀与欢乐在这场行销中被引爆地恰到好处，无疑双方都会由此对MOLSON产生好感。

Agency:Rethink Communications

Client:Molson

Creative Director:Aaron Starkman

Creative Director:Chris Staples

Creative Director:Dre Labre

Creative Director:Ian Grais

Art Director:Joel Holtby

Art Director:Vince Tassone

Art Director:Christian Buer

Writer:Mike Dubrick

Writer:Aaron Starkman

Writer:Matt Antonello

Writer:Dave Thornhill

Broadcast Producer:Clair Galea

Production Company:Partners Film

Director:Jonty Toosey

Executive Producer:Aerin Barnes

Line Producer:Neil Bartley

Director of Photography:Bruce Jackson

Post Production:Rooster Post

Executive Producer:Melissa Kahn

Editor:Marc Langley

Assistant Editor:Nick Greaves

Post Production:Fort York VFX

Music and Sound Design:RMW Music

Music Producer/Composer:Steven Mackinnon

Colorist:Eric Whipp, Alter Ego