大众：我们吃路，真的吃

文/十九

为了推广自己卓越的吃路能力，大众在杂志内页里做了一个可以吃的广告。这页“道路”由面粉、盐等做成，百分之百可食用。

吃吧，吃路，真的。

Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.

Eat the Road. Seriously, eat it. Ingredients: Glutinous rice flour, water, salt, propylene glycol FD&C colour, glycerine.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Published: April 2011