克莱斯勒：在家都这么危险，在外还不选择一款足够安全的车？

文/Aoi @顶尖文案TOPYS

将悲剧发生的前一瞬间定格、呈现给你，就是让你了解孩子在家可能遭遇的种种不测。

家里已经如此危险，出门在外还不选择一款安全的车？

Town& Country是克莱斯勒品牌旗下的一款商务车型，配备6个安全气囊，被评为2012TOP安全车型。因此本系列平面主打安全牌、家庭牌，以求打动目标人群。

“Your children take enough risks at home already.”

Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director / Copywriter: Tiago Bastos
Art buyers: Stella Crippa, Mauro Moura
Photography: Getty Image
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Ricardo Forli, Junior Bottura, Rafael Oliveira, Anelene Putini
Planners: Marcello Magalhães, Ana Luiza Santos, Rogério Colantuono, Stephanie Peart