大众智能辅助系统德式冷幽默：多不容易的树先生！

文/ sciascia @顶尖文案topys

这支大众诉求智能辅助系统的TVC处处流露着超级冷的德式幽默——

树先生大老远骑着自行车，跑到停车场，在你打算开车前，一脸严肃的盯着你，见你呆头呆脑没反应还随身自备铜钹猛击一下提醒你，真是有爱之至，一反常态下汽车广告的大气高端上档次。对于“危险会自己提前告知”的诉求渲染到位的同时，还能让人久久玩味，值得学习。

Advertising Agency: DDB Tribal, Berlin, Germany

Chief Creative Officer: Eric Schoeffler

Executive Creative Director: Matthais Schmidt

Creative Directors: Mark Isken, Nils Haseborg

Art Directors: Behnaz Pakravesh, Felipe Cury, Jack Christensen

Copywriters: Christian Anhut, Rodrigo Linhares Da Silva

Production Co: Radical Media Berlin

Director: Greg Bray

Executive Producer: Lutz Mueller

Producer: Toni Jaschke

Cinematographer: Christian Datum

Sound / Music: Richard Blaha