Lezita饼干:开往肚子的车车
文/Aoi @顶尖文案TOPYS
因为Lezita推出了一种汽车形状的饼干,于是小孩子们长大的嘴巴就变成了隧道。当食品广告脱离健康、成长等“家长视角”,单纯地表现一种童真时,才有了趣味。
文案:Here comes the train!Train shaped chicken nugget for kids.
Advertising Agency: McCann İstanbul, İstanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Taygun Dömbekçioglu
Art Director: Hazel Eren
Copywriter: Nazlı Atasoy
Illustrator: Zoo İstanbul
Account Director: Özlem Milor İslam
Account Manager: Gözde Çeviker
Account Executive: Elif Kır
Published: July 2013
版权声明: 本文系TOPYS原创内容,未经许可不得以任何形式进行转载。
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