Shiner Bock：小清新啤酒

文/Aoi

有的啤酒强调欢乐，有的啤酒赞美友谊，有的描绘一种英雄主义。Shiner Bock则玩起了小清新，诉求“日常”。画面风格类似宝丽来的随手拍，给人一种亲近、舒适的感觉——真的就像每天陪在身边的朋友一样。

Brewed For Outdoor Enthusiasts.为户外狂热分子的人酿造。

Served In The Finest Establishments.在坚定美好的关系里，总有我的身影。

Never Drink Alone.切忌一人独饮。

You Get Just As Many Tuesdays As Saturdays.管它周六还是周二，喝多少，随意。

Probably Won't Enhance Your Performance.酒精，可能会让你表现得不太正常。

Like Us' On Your Porch.在你家门廊前来一瓶，就算为我们点“赞”了。

Advertising Agency: McGarrah Jessee, Austin, TX, USA

Art Director: Michael Anderson

Copywriter: Derek Bishop

Illustrator: Eric E. Cash

Photographer: Nils Juul-Hansen

Production Company: Arts and Labor

Published: August 2012