Heinz Mayonnaise,亨氏,蛋黄酱,广告:Spaghetti,面条
比利时人吃很多的蛋黄酱,所以对他们来说,这个广告还有点意思。但一般人联想起蛋黄酱,并没什么好感,一大盘的蛋黄酱,也不一定能很诱人。一个巧妙的创意,扭转了这个问题。戛纳铜奖作品。
In Belgium people eat a lot of mayonnaise, so for us this ad is pretty funny. But it’s imaginable others find it disgusting. A plate full of mayonnaise is not very appealing, but the idea behind it is just genious. This ad won a bronze lion at the 2007 Cannes festival.
Company: Heinz
Agency: Leo Burnett, Brussels
Country: Belgium
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