菲亚特神换算：用一斤白菜的钱，能行驶多远

文/ sciascia @顶尖文案topys

促销促销，就是要给你看见货真价实的实惠。

菲亚特自信满满地声称是巴西最省油的车，为了证明这点，他们在巴西的各大食品市场，把传统的标价签，换成一个个菲亚特车型牌，上面的价格早已换算成公里数，即把一公斤的蔬菜或水果的花费，给菲亚特加油的话，能跑多少公里。

将车子的促销投放在超市、食品市场，本身就已十分大众化和实惠感。用一斤西红柿的钱，可以让菲亚特跑54千米，这样的数字冲击还是相当诱惑的，让人心动不已的促销。

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Directors: Tiago Bastos, William Waters
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Typographer: TIago Bastos
Artbuyers: Stella Crippa, Mauro Moura
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Planners: Marcello Magalhães, Tiago Lara
Published: April 2013