妮维雅：能给手机充电的杂志广告

文/ sciascia @顶尖文案topys

阳光，沙滩，美女，夏天来临，巴西海边可是非常疯狂的。这样一块市场大蛋糕，妮维雅防晒霜自然要大玩一把。

既然巴西人民这么热爱沐浴阳光，那么妮维雅防晒霜的存在意义就是为了让人们更好的享受阳光。怎样实现？身为一个因阳光而生的产品，妮维雅巧用阳光做文章， 制作了一张特殊的杂志平面广告，一面是太阳能面板，一面连接着充电接口，手机没电，插上充就OK了，简直是在海滩上长时间游玩的必备利器。这么为消费者考虑的品牌，没有不爱的理由吧？

Advertising Agency: DRAFTFCB, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Paulo Junger, Felipe Petroni
Photographer: Platinum
Art Buyer: Tina Castro, Daniel Gonçalves
Account Manager: Juliana Nascimento
Account Supervisor: Mariana Mozzaquatro
Planner: Lia Bertoni
Media: Alexandre Ugadin, Tiago Silva, Rachid Antun
Agency Producers: Vivi Guedes, Manoela Estellita
Creative Technologist: Marcio Bueno
IT director: Gerson Lupatini
Production Company: Piloto
Film Director: Dani+Chalabi
Sound: Dafne Music
Advertiser’s Supervisor: Tatiana Ponce, Lilian Cruz, Ana Borges